You have probably stumbled across sticker marketing many times on your hunt for alternative marketing strategies. For good reason! Sticker marketing can be an absolute game changer and help you kick-start your business.
But we get it. There are tonnes of different marketing strategies out there. How are you meant to know whether sticker marketing is right for you and your business? We are here to answer exactly that question.
In this article, we will introduce you to four advantages your business can experience through sticker marketing, and give you plenty of examples. At the end of this post, you will be ready to print stickers and make sticker marketing work for you. Sounds good, doesn’t it? So let us jump right in.
- Low cost, high effectiveness
One of the biggest advantages of using stickers is that they are affordable, no matter the size of your business. You will especially feel this when you order your stickers in bulk. Often, each sticker will only come to a few cents, making them a very low-risk investment.
We know what you might think: low-cost investments usually do not leave a high impact. But stickers do. They are incredibly versatile and can be used to brand your products, shipping boxes or shopping bags and even your own merchandise. There are very little areas where stickers cannot help you improve.
- Reach your customers offline
We love digital marketing. The data you get through studying purchase behaviors is invaluable and should absolutely play a huge part in your marketing strategy. However, the digital space has been flooded with advertisers and influencers, to the point where consumers are sometimes numb to the messages received on their devices.
This means that your target audience might not be overly receptive to the messages you are trying to send. An easy fix to this is to take things back to basic and offer consumers an offline path to your business.
With stickers, you can easily cater to that channel without spending too many resources at once. You can simply add real-life custom stickers to existing campaigns or hand them out with every order – read on to learn more about this power move.
- Fast track your campaigns
Well thought out product packaging is an absolute winner. Did you know that 70% of consumers state that their purchase decisions are actively influenced by a product’s packaging? That is a huge amount.
But even the best packaging can lose its effectiveness over time. With stickers, you do not have to worry about this. They allow you to easily and quickly switch up your packaging. Now, we are not talking about a complete rebrand every two months, but simply something to keep consumers interested.
You can use seasonal holidays or national awareness days as your inspiration to spice up your product packaging. On top of this, it gives you the opportunity to support great causes and to generate awareness for social issues.
- Benefit from the power of gifts
Finally, let’s talk about the most powerful aspect of sticker marketing: gift giving. When you add free stickers to your orders and purchases, your customers will see them as gifts, not advertising tools.
This is not only powerful because it immediately evokes positive emotions that will be associated with your brand, but because it plays with a psychological concept. The so-called rule of reciprocity describes how we feel the need to return the favor after having received a gift.
This can take many different forms in a business context like a repeat purchase, positive word-of-mouth advertising or even free brand ambassadors – think about how powerful your logo would be as a phone or laptop sticker used by your loyal customers!
Ready to get started with sticker marketing? We hope that these four benefits can help you decide. Should you have any questions or additional tips, please leave them in the comments below.